The iconic Joseph Abboud brand has catered to men’s sense of elevated style for decades, offering sartorial and bespoke pieces for renowned fashion week runway shows, as well as in-store and e-commerce shopping experiences. Joseph Abboud empowers men to fill their wardrobes with artful American-made clothing.
My work for Joseph Abboud included copywriting for the Joseph Abboud website, creative campaign concepting for photoshoots, Joseph Abboud Blog, digital marketing, email marketing, social media, print, events, and store window signage.
Creative Campaign Concepting
Through romance copy, I translated the runway to the every day.
Store Window Signage
I wrote seasonal window signage for the New York City flagship store.
Email & Site
I crafted copy for digital marketing campaigns, creating narratives around artisanal products and the brand as a lifestyle.
Blog
I wrote long-form articles highlighting the modernization and timelessness of men’s formalwear.
Linen and Olive: A Ubiquitous Pair
Our collective memory has established linen and olive as the visual signatures of summer, so it is unsurprising this union conveys, beyond pleasing aesthetics, profound historical and stylistic connotations. Decidedly antiquated yet concurrently situated in modernity, linen and olive are one of the distinguished couples of Joseph Abboud’s summer 2019 collection.
Warm months ahead demand tasteful summer dalliances with Italian linen. Foregrounded as the fabric of summer for its breathability and durability, linen is the preferred textile for tastefully embarking on both formal and casual occasions with cooling comfort and ease.
A subtle olive pop freshens monochromatic threads effortlessly. Olive is a malleable summer shade, an approachable earthy tone that is nearly a neutral in its own right, which makes this particular color a perfect pairing for lightweight linen pieces.
Derived from the flax plant, linen is one of the oldest textiles in the world. Excavations in numerous prehistoric civilizations reveal linen’s cross-cultural existence dating thousands of years, symbolizing, among many things, wealth and divinity.
Taking cues from its botanical roots, the olive fruit carries a similar universal reverence for its myriad of practical uses. The color of the plant likewise carries significant historical weight, as the olive shade was widely introduced to WWI soldiers for superior concealment to mitigate exposure, and continued to be the standard battledress until the omnipresent reign of camouflage.
Modernizing these two powerful symbols is summertime sophistication at its finest. Contemporary suits with slimming silhouettes and sharp lines create an unforgettably dapper aesthetic for nuptial gatherings. For more informal events, olive linen sport shirts featuring cuffs and collars with contrast patterning are unbelievably fresh and current.
Embodying versatility and strength, linen and olive form quite the perennial pair in sartorial style. Wearing linen and olive is truly wearing history.
Modern Formalwear
Far from a full departure of perennial eveningwear yet notably contemporary and fresh, the current formalwear landscape at Joseph Abboud gives a deserving nod to the classics while simultaneously encouraging modern individuality.
There exists an elevated medium between dressed-down and entirely elegant attire. When your cordial invitation requests a blend of the two, you can easily convey a new kind of refinement by infusing your own stylistic approach.
Dabbling in Italy’s beloved spezzato, the artful rule-breaking practice of mixing contrasting suit separates to form an altogether enlivening look, is a refreshing way to get the most out of your suits.
Pair lighter suit jackets with patterned accents that encapsulate your taste. A weightless floral shirt that peeks past a buttoned arm of a satin lapel formal jacket forms a youthful combination quite becoming in any social circle.
An attractive substitute for the classic tie, a printed silk or linen scarf adds movement, dimension and complexity to any silhouette and can energize even the stiffest ensembles.
Dark peak lapel jackets look tastefully balanced with sun-friendly ivory silk formal slacks. Donning a shawl collar double-breasted vest with contrasting slacks can also serve as an alluring stand-in for the traditional vested tuxedo.
These resplendent additions compose charming looks that invigorate contemporary formalwear as we know it. Be it gargantuan summer galas or intimate engagements, the pursuit of sophistication begins with exquisite formalwear. We encourage you to boldly make it your own.
Artisans of Freedom: Joseph Abboud x Allen Edmonds
Freedom of expression lies at the crux of Artisans of Freedom, a community of passionate American craftsmen and brands upholding time-honored methods of production, elevating the necessity for American manufacturing and forging American-made craftwork with the highest standard of cultural integrity.
History and heritage inform the ethos of Artisans of Freedom. Its elm tree emblem stands prominent in American history, its insignia celebrating the first act of resistance toward the British crown in 1765 under the famous Bostonian elm tree, an act which helped inaugurate the American Revolution and in the same vein the founding of America.
The Joseph Abboud x Allen Edmonds Artisans of Freedom Shoe Collection embodies its history and values by offering artful designs made only from premium materials, reinvigorating classic footwear for the modern man.
Exquisitely designed for longevity and timeless style, the collection invites you to indulge in rich earthy palettes of imported leather and suede. Subtle decorative broguing, smoky soles and buckled monk straps are just some of the reimagined details that manifest in chukka, penny loafer, and plain-toe dress shoe silhouettes. Outfitted with all-weather soles apt for both city and countryside, this shoe collection proves to value versatility without sacrificing quality and style, and is a resounding testament to American-made artistry and possibility.